Overview
Strategy & Conversion for Shopify stores
Most ecommerce teams don't need a longer list of things to fix — they need to know which fixes matter. An automated audit report will list dozens of issues, but the hard part is prioritization: which changes move conversion, AOV, and search visibility, and which are noise. Strategy & Conversion work starts by measuring the store, then ranks improvements by expected revenue impact with quick wins separated from structural work.
MerchantBase works across the full commercial stack: conversion rate optimization and A/B testing, offer and AOV engineering (bundles, sales pages, post-purchase upsells), Core Web Vitals and speed remediation, and ecommerce SEO and geo strategy including tracking and analytics hygiene. Recommendations are built for implementation — a working document your team can act on the same day, not a strategy deck.
This lane pairs naturally with the rest of our work. When an audit surfaces development, retention, or B2B opportunities, we can carry those into the matching lane — or hand a clean roadmap to your internal team or another partner.
Included
What this service includes
Ecommerce audits — SEO, technical, UX/CRO, and performance, ranked by expected revenue impact
Conversion rate optimization (CRO) and A/B testing
AOV and offer engineering — bundles, sales pages, and post-purchase upsells
Core Web Vitals and speed optimization
Ecommerce SEO and geo strategy, including tracking and GTM hygiene
Good fit
Who this is for
This service is best for Shopify teams that want experienced support, clear priorities, and practical implementation matched to the work.
You want to improve your Shopify store but need help deciding what matters most
You have an audit or analytics report but no clear sense of which fixes actually move revenue
Your AOV or conversion rate is flat and you want a tested plan to move it
You are preparing for a redesign, migration, or launch and want the commercial plan first
You need a second opinion on proposed dev, app, or SEO work before committing
Process
How the work usually runs
Measure and review
We review the store, analytics, tracking, speed, SEO, customer paths, and business goals. The result is a commercially ranked view of what is working and what is holding revenue back.
Prioritize and plan
We separate quick wins from structural work, explain tradeoffs, and lay out a roadmap with expected impact and effort per item — usable by your team, another partner, or MerchantBase.
Implement and measure
When you want us to carry the work forward, we build and test the highest-leverage changes and report against the metrics that matter.
FAQ
Common questions
Do you only provide strategy, or can you also implement the work?
Both. Some clients need an audit or roadmap only; others want MerchantBase to build and test the recommended improvements directly.
Is this useful for smaller Shopify stores?
Yes. Audit-first work is especially valuable when a team wants to avoid investing in the wrong improvements — regardless of store size.
Can you review our existing developer or agency plan?
Yes. We provide a second opinion on proposed development, app choices, migration plans, technical scope, and implementation priorities.
Do you replace our SEO or marketing agency?
No. We do the technical and commercial analysis — audits, CRO, speed, tracking, and plan — and can coordinate with agencies already on your team.