About
About MerchantBase
A founder-led Shopify partner for cleaner systems, practical implementation, and commerce operations your team can keep improving.
Founder-led
Senior Shopify support for cleaner operations.
MerchantBase is led by Curtis Hill, a Shopify specialist with deep experience across ecommerce operations, development, and practical technical planning.
The model is simple: understand how the store and team work, choose the right next step, implement cleanly, and leave behind systems the team can keep improving.
10+ years ecommerce
Shopify-focused since 2016
Founder-led senior support
Philosophy
Clear direction, practical implementation, cleaner handoff.
Clear path first
Prioritize before building.
Senior-led work
Experienced judgment stays close to the work.
AI used practically
Useful leverage for workflows, QA, and documentation.
Easy handoff
Clear context your team can keep using.
The path here
Built from hands-on commerce work.
Experience
Ecommerce operations foundation
Shopify development
Founder-led Shopify support
How we operate
Understand
Store, stack, workflows, and goals.
Improve
Right-sized scope and clean implementation.
Document
Useful notes, tradeoffs, and next steps.
Work with us
Ready for cleaner Shopify operations?
Tell us what you want to improve. We’ll help shape the right next step for your store, systems, and team.