About
A founder-led Shopify partner
Founder-led
Built by someone who's run the business side too.
MerchantBase is led by Curtis Hill, who started in ecommerce operations in 2014 — running his own brands past seven figures in combined revenue before moving into full-time Shopify work.
Since then he has served as a hands-on developer for fast-growing DTC and B2B brands. The model is simple: understand how the store and team work, choose the right next step, implement it cleanly, and leave behind systems the team can keep improving.
12+ years in ecommerce
Seven-figure brands operated
5.0★ rated on Upwork
Philosophy
Clear direction, practical implementation, cleaner handoff.
Clear path first
Prioritize before building.
Senior-led work
Experienced judgment stays close to the work.
AI used practically
Useful leverage for workflows, QA, and documentation.
Easy handoff
Clear context your team can keep using.
The path here
Built from hands-on commerce work.
Experience
Ecommerce operations
Shopify development
Senior developer & project lead
Founder-led Shopify support
How we operate
Understand
Store, stack, workflows, and goals.
Improve
Right-sized scope and clean implementation.
Document
Useful notes, tradeoffs, and next steps.
Work with us
Ready for cleaner Shopify operations?
Tell us what you want to improve — we'll help shape the right next step for your store, systems, and team.