Overview
Services for Shopify stores
Acquisition gets the first order; retention builds the business. MerchantBase works on the revenue that compounds — the customer list, the lifecycle around it, and the repeat purchase behaviour that keeps a Shopify store growing without spending more on ads.
That work runs through Klaviyo and the wider retention stack: email marketing and lifecycle flows, customer journeys and segmentation, customer retention and list health, subscriptions, loyalty and rewards, and automated marketing that runs continuously rather than in one-off campaigns.
Because we also build and optimize Shopify stores, the growth program lines up with how the store actually converts — checkout, customer accounts, app integrations, and backend data — instead of living in a silo.
Included
What this service includes
Klaviyo strategy, audits, and rebuilds
Email marketing and lifecycle flows — welcome, abandonment, winback, post-purchase
Customer journeys and segmentation
Customer retention and list health, including deliverability and sunset flows
Subscriptions and recurring revenue with Recharge and similar apps
Loyalty and rewards programs with Smile.io and similar apps
Automated marketing and campaign structure
Good fit
Who this is for
This service is best for Shopify teams that want experienced support, clear priorities, and practical implementation matched to the work.
You have a growing customer list that is not segmented or used well yet
Metrics like open rate, deliverability, or repeat purchase rate need attention
You are launching a product or campaign and want the database ready to support it
You use Klaviyo (or want to move to it) and need the account built properly
You sell subscriptions or want to add recurring revenue to your store
You want documentation and training your team can actually run
Process
How the work usually runs
Audit the account
We review deliverability, data quality, sender reputation, segmentation, and current flow coverage. This tells us what is holding back the program before anything is rebuilt.
Rebuild the highest-leverage journeys
We fix or build welcome, browse and checkout abandonment, post-purchase, winback, and sunset flows — with lifecycle-appropriate segmentation so the right customers get the right messages.
Launch, test, and hand over
We structure campaigns around your launches, QA everything, and leave the team with documentation they can operate without us.
FAQ
Common questions
Do you work directly in our Klaviyo account?
Yes. We work inside the account with proper access, make changes carefully, and document what changed so the team understands the setup.
Do we need Shopify Plus for this work?
No. Klaviyo, subscription apps, and loyalty apps work with standard Shopify stores. Plus may add options but is not required.
Do you build campaigns or only flows?
Both. The priority is usually flows first because they run continuously, then campaign structure and testing around your launches.
Can you help with deliverability?
Yes. Deliverability and list health are usually part of the audit — sender reputation, list hygiene, and sending practices that protect your domain.