About
MerchantBase Commerce
MerchantBase is led by Curtis Hill, a Shopify developer and ecommerce professional with 12+ years of hands-on experience.
Curtis started in ecommerce operations, building and operating his own brands before moving into Shopify development and eventually senior development and project leadership for DTC and B2B brands.
That experience shapes how MerchantBase works today: understand the business first, identify what matters, execute cleanly, and leave the team with something they can build on.
12+ years
Ecommerce experience
7-figure
Brands operated
5.0★
Upwork rating
The difference
Senior expertise without the agency overhead.
Small + senior
Experienced Shopify expertise stays close to the work.
Commercial perspective
We understand the store as a business, not just a website.
Focused execution
Prioritize the work that creates the most value instead of adding unnecessary complexity.
Built to last
Clean implementation, useful documentation, and an easy handoff.
The path here
Built from hands-on commerce work.
Ecommerce operations
Shopify development
Senior developer & project lead
Founder-led Shopify partner
How we work
Understand first. Improve with purpose.
Understand
Store, stack, workflows, goals, and constraints.
Improve
Right-sized scope and clean implementation focused on impact.
Leave it better
Clear documentation, context, and systems your team can keep improving.
Start here
Have something you want to improve?
Tell us what you're working on. We'll help define the right scope and best way to tackle it.