Overview
Services for Shopify stores
Most Shopify stores don't need to be rebuilt — they need to be optimized. Traffic is already arriving; the question is what happens after it lands. MerchantBase works as a conversion specialist on the store you have, measuring it first and then ranking improvements by expected revenue impact so the highest-leverage work happens first.
That covers the full conversion path: CRO and A/B testing, UX and ecommerce optimization, landing, product, and collection page optimization, AOV optimization, analytics and conversion tracking, and checkout optimization. Recommendations are built to be implemented — a working document your team can act on the same day, not a strategy deck.
Supporting work sits inside this pillar too: technical audits ranked by revenue impact, speed and Core Web Vitals, and search visibility. When an audit surfaces development or retention opportunities, we carry those into the matching pillar — or hand a clean roadmap to your internal team or another partner.
Included
What this service includes
Conversion rate optimization (CRO) and A/B testing
UX and ecommerce optimization
Landing page, product page, and collection page optimization
AOV optimization — bundles, offers, and post-purchase upsells
Analytics and conversion tracking, including GA4 and GTM hygiene
Checkout optimization
Technical audits ranked by expected revenue impact
Core Web Vitals, speed, and ecommerce SEO as supporting work
Good fit
Who this is for
This service is best for Shopify teams that want experienced support, clear priorities, and practical implementation matched to the work.
You want to improve your Shopify store but need help deciding what matters most
You have an audit or analytics report but no clear sense of which fixes actually move revenue
Your conversion rate or AOV is flat and you want a tested plan to move it
You are preparing for a redesign, migration, or launch and want the commercial plan first
You need a second opinion on proposed dev, app, or SEO work before committing
Process
How the work usually runs
Measure and review
We review the store, analytics, tracking, speed, search visibility, customer paths, and business goals. The result is a commercially ranked view of what is working and what is holding revenue back.
Prioritize and plan
We separate quick wins from structural work, explain tradeoffs, and lay out a roadmap with expected impact and effort per item — usable by your team, another partner, or MerchantBase.
Implement and measure
When you want us to carry the work forward, we build and test the highest-leverage changes and report against the metrics that matter.
FAQ
Common questions
Do you only provide strategy, or can you also implement the work?
Both. Some clients need an audit or roadmap only; others want MerchantBase to build and test the recommended improvements directly.
Is this useful for smaller Shopify stores?
Yes. Audit-first work is especially valuable when a team wants to avoid investing in the wrong improvements — regardless of store size.
Can you review our existing developer or agency plan?
Yes. We provide a second opinion on proposed development, app choices, migration plans, technical scope, and implementation priorities.
Do you replace our SEO or marketing agency?
No. We do the technical and commercial analysis — audits, CRO, speed, tracking, and plan — and can coordinate with agencies already on your team.