Overview
Shopify B2B & Wholesale for Shopify stores
B2B ecommerce and wholesale selling often require more than a standard online store. Buyers may need approved accounts, company profiles, customer-specific price lists, bulk ordering, payment terms, gated content, sales rep support, and clear reorder workflows. These requirements need to fit into Shopify in a way that works for both customers and internal teams.
MerchantBase supports Shopify B2B and wholesale projects by helping merchants choose the right structure, configure the right tools, and build the workflows around them. This can include Shopify Plus B2B setup, wholesale portals, customer approval flows, custom quick order forms, tiered pricing, account-specific content, and integrations with operational systems.
The goal is to make wholesale buying easier without making the store difficult to manage. Good B2B systems should support the sales process, reduce manual work, and give approved buyers a clear path to place and repeat orders.
Included
What this service includes
Shopify Plus B2B setup and configuration
Wholesale customer account and company profile workflows
Account approval, onboarding, and gated access flows
Customer-specific price lists and tiered pricing structures
Bulk order forms, quick order forms, and reorder workflows
Wholesale portal planning and implementation
B2B theme, navigation, product, and content adjustments
Operational support for B2B orders, payments, and team workflows
Good fit
Who this is for
This service is best for Shopify teams that want experienced support, clear priorities, and practical implementation matched to the work.
You sell to wholesale, trade, distributor, or business customers on Shopify
You want approved buyers to access different pricing, products, or ordering tools
Your team spends too much time manually processing wholesale orders
You are considering Shopify Plus B2B and want help planning the setup
You need a simpler wholesale buying experience for repeat customers
Process
How the work usually runs
Define the B2B buying model
We review customer types, pricing rules, approval needs, product access, payment terms, order volume, and internal workflows. This helps determine whether native Shopify B2B, apps, custom development, or a mixed approach is best.
Design the account and ordering experience
We map how buyers will request access, log in, browse products, see pricing, place orders, and reorder. We also plan how staff will manage the process inside Shopify and connected tools.
Implement and test the wholesale workflow
We configure and build the B2B system, test buyer scenarios, document the setup, and help the team understand how to manage accounts, pricing, and orders after launch.
FAQ
Common questions
Do we need Shopify Plus for B2B or wholesale?
Not always. Shopify Plus includes native B2B features, but many wholesale workflows can also be supported with apps, custom theme work, or a hybrid setup depending on the requirements.
Can you build custom quick order forms?
Yes. MerchantBase can build or configure quick order and bulk order workflows that make repeat B2B purchasing easier for approved buyers.
Can wholesale and retail live on the same Shopify store?
Yes, in many cases. The right setup depends on pricing, product access, customer groups, theme requirements, and operational needs.